Terms of Reference (TOR)

Fish market assessment and value-chain analysis in Berbera, Hargeisa and Burao.

1.Introduction and Project Background

Somaliland has over 850 km coastal line and among the biggest in East Africa. It is a home to a variety of fish species including tuna, albacore, lobster, swordfish, shark, and many others. However, the sector is still largely artisanal and untapped. There is lack of cold storage facilities and the challenges involved in the proper handling of fish often lead to a high level of spoilage. In addition, the demand side is absorbing quite slowly due to various economic and cultural reasons. Also, youth constitute to more than 70% of the Somaliland population and majority are un-employed.

The fisheries sector is recognized as a vital economic driver for job creation and economic growth in Somaliland if it is well invested in and structured throughout the value chain right from harvesting to consumer. Although Somaliland National Development Plan II (2017 -2021), Somaliland National Vision 2030 and the Ministry of Livestock, Fishery and Marine resources have identified the fisheries as priority area for intervention, the government commitments to regulate and support the fishing sector is constrained by limited resources.

World Vision Resilience and Livelihood sector is implementing fishery project named (Building Enabling Environments for Healthy Aquatic Value-chains in Overfished Regions Project in Berbera District). The project aim is to address long-term challenges of food and economic insecurity among fishing communities in Berbera district by introducing and supporting environmental-friendly livelihood strategies.

World Vision will work with the targeted fishing community to ensure that it reduces the threats on aquatic environments and fisheries resources caused by over-exploitation and bad fishing practices. In support of sustainable fishing practices in Somaliland, the project seeks to build the capacity of fishing communities on sustainable fishing techniques as well as improving the fish value chain to reduce post-harvest losses.

World Vision will support the fishing communities with appropriate fishing gear and other equipment, provide training on fishing techniques, marketing, storage and preservation, and provide them with a cold storage facility. The project will increase fishermen’s productivity by introducing them to proper fishing techniques to improve harvest and post-harvest handling to reduce losses and marketing skills to maximize profit. This will ensure that there is a balance between increasing yields and reducing over-exploitation in the fisheries sector. The targeted fishermen are organized into a fishing association and are provided with group dynamics skills so that they can work together as a fishing association.

2.Project Goal:

Ø Improved productivity and strengthened livelihood resilience for vulnerable fishermen in Berbera District.

3. Project Outcome:

Ø Vulnerable fishing households have improved economic returns and increased knowledge on sustainable fishery development.

4 . Project Specific Objectives:

a) Training of the fishing community on proper fishing techniques, preservation and marketing.

b) Provision of appropriate fishing gear and equipment to fisher folks (Boat, Gill nets, lines, floats, hooks)

c) Provision of cold storage facilities to improve the preservation of fish.

d) Conduct Fish Market Assessment and Value Chain Analysis.

World Vision is seeking to hire a consultant to conduct Fish market assessment and value-chain analysis according to the terms and conditions detailed below.**

5.General Objectives of the Fishery Market assessment & Value chain analysis activity:

· To assist the fishing associations in becoming economically independent by re-orienting their subsistence activities towards production for sale on targeted markets.

· The fishermen to understand the fisheries value chain, fisheries market trends, market strengths, capacities, gaps and opportunities.

· The assessment and value-chain analysis report should uncover financing and entrepreneurship training opportunities to improve the fishermen capacity to suffice the market demands.

· To the extent possible, the assessment activity will involve the target community and government line ministry in the assessment and analytical work so that their capacity is built to undertake their own market and value chain assessments in the future.

6 . Specific Objectives of the Fishery Market assessment & Value chain analysis activity

a) To assess the current status of the sector in terms of employment, production, local consumption and probably export chains

b) Describe the existing domestic and international market channels and assess challenges and opportunities posed by these markets.

c) Identify key market chain actors and analyse the cost, margins and profits of different stakeholders in the marketing chain

d) Identify production and marketing constraints and recommend possible interventions to mitigate the observed constraints

e) Assess mode of transporting fish from landing sites to end markets, the various techniques used in processing and/or preservation fish and the challenges and opportunities related to transportation and processing of fresh fish in Berbera districts and other cities in Somaliland.

f) Identifying and quantifying the fisher folks (by number and gender), their organization, outputs and the opportunities and challenges that they face.

g) Assess enterprises involved in the fish subsector input and output businesses, their different margins, challenges and opportunities in Berbera and other cities in Somaliland

a) Provide substantive analysis on the potential of job creation in the fishery sector and share considerable recommendations on how the sector could have gender sensitive job creation capacities.

b) Provide data that can be used to make decisions on future investment opportunities especially value addition opportunities in the fisheries sector.

7. Scope of the Work

· The study will be conducted in Berbera, Burco and Hargeisa.

8. Methodology

The study will use both qualitative and quantitative data collection techniques to source for appropriate information from the respondents. The consultancy will be conducted through a series of discrete activities beginning with desk reviews before face to face interviews. The consultancy team will utilize appropriate means and tools to collect information.

The consultancy bidders should indicate in the technical proposal with their sampling plan including how they will select the various market players to be assessed and interviewed. Bidders may indicate their proposed methodology including aspects of sampling, sample size, tools, design and administration, which will inform the first phase of the selection process. The successful consultancy team will be expected to provide a detailed methodology with tools for field work as part of their inception report.

9. Deliverables

The deliverables expected from the individual consultant/consultancy firm include the following:**

  • Prepare and share a study report with World Vision. The report should include a detailed methodology, including sample size, sampling plan, data collection tools, plan for field work, and data analysis.
  • Undertake desk-based review of relevant documentation.
  • Undertake field data collection and analysis processes.
  • Conduct FGDs, KIIs and other qualitative pieces from relevant stakeholders.
  • Make a debrief presentation of findings for feedback from World vision team.
  • After the debrief and initial feedback received, the consultancy team will produce a draft report that will be shared with World Vision technical team.t
  • Based on feedback, prepare a final study report.

10. Outline of the final report

The final report is expected to include title page, preliminary pages, Executive summary and the main body. The Executive summary should include*– Description of program/project, purpose of the study, methodology, summary of main findings, implications of findings and recommendations/conclusions if appropriate and the main body of the report should include an Introduction and* Background, Methodology, Findings, Summary, Conclusion, and Recommendations and Annexes (Tools,)**

11. Branding / Copyright and Intellectual properties:

· Copyright solely belongs to World Vision; therefore, all productions and written content will be purely World Vision property

· All products must be in line with World Vision branding guideline. Any other logo allowed, must be approved by World Vision Senior Communications Manager.

12. Assignment duration/Time Frame

· The consultancy duration will be a maximum of 20 days effective from the date contract is signed by the consultancy bidder. The work to cover within this time frame includes production of inception report, development of tools for data collection, field data collection, draft report Production, preliminary presentation of the findings and final report delivery.

13. Eligible Applicants

· Consultancy service company/entity/Institution.**

· Individual consultants**


14.1 Mandatory Requirement

· Provide a certified copy of business registration(company/organization)

· Provide a certified copy of tax registration

· Provide information on ownership structure – name of directors/owners of the company (company/organization

· Reference letters at least 3

· Successful bidder will be required to sign World Vision Supplier Code of Conduct form

14.2 Technical Evaluation Criteria

· Work experience in conducting similar researches/assessment on value chains in Somalia and/or other similar Fragile context environment-Indicate country of assignment and attach LPO/Contracts

· Detailed CVs of key personnel (including copies of any formal qualification should be provided)

· Clear work plan including outputs/deliverables and time frame not exceeding 20 working days

· Work experience in conducting similar assessment on humanitarian agencies and NGOs-attach references letters/contract/LPO

· Consulting firm/person profile clearly summarizing relevant experience in conducting researches/assessments especially on value chains (fishery, livestock or agriculture)

· Consulting firm/person Statement of capability, proposed methodology, sampling approach and quality assurance for conducting the study.

14.3 Financial Evaluation

All bidders are advised to submit the following Financial Proposal:

· Total cost to deliver on project (Quote)

· Payment Terms

· Credit Period

Preferred Qualifications (Essential)

The consultancy team/individual consultant is expected to have a mix of skills relevant to the assignment, and the required background and experience is as follows:

  • A Bachelor/Master degree in Social science, preferably Veterinary Medicine, Marine and Fisheries or related subjects including Community Development/Statistics research etc.
  • Experience in conducting similar -researches/assessments specially on value chains (fishery, livestock or agriculture) with demonstrated experience and participatory research methods.
  • Strong capacity and experience in planning and organizing research logistics.
  • Good network of experienced enumerators and data entry clerks.
  • Strong capacity in data management and statistics specially presenting both qualitative and quantitative data tabulations
  • Strong interpersonal skills and a team-oriented spirit.
  • Knowledge on fish value chain, marketing and other related aspects especially in Somaliland.
  • Strong writing and analytical skills
  • Experience in gender sensitive studies
  • Demonstrated ability to work in a multicultural environment and knowledge of the target sites
  • Fluent in English and Somali

Application files required

Interested Individual Consultant or Consultant Firms are invited to submit an Expression of Interest (EOI) for delivery of the assignment. The EOI should comprise:

· Consultancy company profile and copy of company registration/license, copy of updated tax clearance certificate.

  • Technical and financial proposals for conducting the study.
  • The technical proposal will include proposed methodology indicating the overall process including sampling, deliverables, quality assurance, time frame for undertaking the study.
  • Clear work plan including outputs/deliverables and time frames, not exceeding 20 days.
  • The financial proposal will include detailed budget total costs containing consultant professional fees, enumerators fees, accommodation costs, all logistic costs and any other costs anticipated in undertaking the assignment.
  • CV of the consultant/firm with full description of the profile and experience.
  • A copy of the individual consultant or consultancy firm team member’s qualification certificate degrees/Masters; and other relevant supporting documents.
  • Sample of relevant studies previously produced if available.
  • Reference contacts of the institutions or organizations served.


All interested bidders/consultants are requested to submit their Technical Proposals and Financial Proposals in Separate documents as attachments (Bidders who will combine both technical and financial proposals shall be disqualified) via email on or before 11 April 2022*. Bids received after deadline shall not be considered.*

Email title should be; – Fish market assessment and value-chain analysis in Berbera, Hargeisa and Burao.

Your Financial Proposal should have your professional fee (quote to deliver on the project) and Payment Terms. Financial Proposal (Quote and Payment Terms) should not be part of the Technical Proposal (CV and Portfolio), it should be a separate document. Technical proposal should outline the methodology for undertaking the video animation, as well as, the detailed work plan showing the assignment’s important activities and milestones.

Only the final selected candidate will be contacted,

How to apply


All interested bidders/consultants are requested to submit their Technical Proposals and Financial Proposals in Separate documents as attachments (Bidders who will combine both technical and financial proposals shall be disqualified) via email on or before 11 April 2022*. Bids received after deadline shall not be considered.*

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